El Vino del Mes started as a side project with a simple mission: make wine feel fun, colorful, and culturally relevant again. As co-founder, I led the entire brand strategy and visual identity, intentionally pushing against the conservative aesthetic that dominates the wine world. Instead of beige labels, dusty tradition, and overly formal language, we built a brand full of bold color, playful storytelling, and an attitude that feels more like pop culture than wine culture.

One of our most distinctive choices was using 3D-rendered bottles as the core visual asset — a move that felt almost rebellious in an industry obsessed with heritage photography. It gave us absolute creative freedom: vibrant textures, unexpected lighting, dynamic compositions, and a visual energy that instantly set us apart. I designed the full system — identity, packaging experiments, social templates, motion assets — crafting a brand that behaves more like a lifestyle project than a wine subscription. The result was a fresh, disruptive presence that helped redefine how a new generation talks about and discovers wine.