El Amasadero is a beloved Spanish brand for bread-making ingredients and tools, and I led their full rebranding to bring the company into a more contemporary, design-driven space. The challenge was to modernize their entire visual universe without losing the warmth, craft, and heritage that make the brand so trusted by home bakers and professionals alike. I redesigned everything from the core identity and typography to packaging, color systems, and digital presence, creating a brand that feels premium, fresh, and unmistakably theirs.

My work touched every surface where customers interact with El Amasadero: redesigned labels and product packaging, a cohesive visual language for their online store, and art direction that reflects the tactile, hands-on nature of baking. The goal was to elevate the brand while keeping it accessible and genuine. The result is a cleaner, stronger identity that stands out in a crowded market — one that feels modern but still carries the soul of a brand built on flour, patience, and craft.